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In the past ten years, Putumayo World Music has become known primarily for its upbeat and melodic compilations of great international music characterized by the company\'s motto: ?guaranteed to make you feel good!? Putumayo?s CD covers feature the distinctive art of Nicola Heindl, whose colorful, folkloric style represents one of Putumayo\'s goals: to connect the traditional to the contemporary. By combining appealing music and visuals with creative retail marketing, Putumayo has developed a unique brand identity - a rarity in today\'s artist-based music industry.